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Superdry’s clothing is sporty in a way that appeals to the youth. It has a vintage appeal that attracts people who do not prefer shopping in thrift stores. It combines American and Japanese clothing with British styling. Unisex basics are their forte. The brand’s clothing has intricate designs, premium fabrics, and a tailored finish. Even if it’s a small accessory or a leather jacket, they do it differently. From the first-ever collection of five t-shirts, the Osaka 6 was worn by David Beckham. Ever since, the brand has launched seasonal selections, including thousands of products. Their famous collections include Superdry Snow (2014), Superdry Sport (2015), and the collaboration with Idris Elba in 2015. Superdry has a growing presence internationally. They operate through 515 stores in 46 countries. This also includes franchised and licensed stores.