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One thing will become obvious to you if you read this site frequently enough: there are many different approaches to SEO.
SEO citation building could increase your local search marketing and bring in a healthy amount of visitors to your website—all of which are valuable assets if you’re looking for new leads, conversions, and clients.
Want to learn more? Then let’s take a deeper look at local citations and how they can help get your name out there.
Local citations list your business’s name, address, and phone number (NAP) on online platforms like directories (think Yelp).
Aside from using established directories, you can also use review sites and social media platforms, and join your local Chamber of Commerce to get your site listed.
Once listed, remember to keep your local business details updated for accuracy and consistency.
You’re spoilt for choice when it comes to local SEO citation building! There are so many of them. Here are just a few, using the Jolly Goat Coffee Bar as an example:
Bing Places for Business: This is Bing’s alternative to GBP. With millions of daily visitors, claiming, filling out your listing, and optimizing your Bing profile to appear in search results is worthwhile.
Facebook business page: Facebook lets businesses set up a free business page to engage with customers. You can use it for updates, publishing and promoting content, and customer service. Click on the “Create a Page” link to get started.
Apple Business Connect: This resource enables searchers to find you across Apple properties. Click on “Get Started.” You’ll need an Apple ID.
You could also create local citations with:
76 percent of people who conduct a local search on their smartphone will visit a physical place within 24 hours, and 28 percent of those searchers will lead to a sale, according to Google:
Citation building is critical to local SEO, enabling businesses to gain better visibility and authority.
Why? Because it all comes down to trust.
A consistent, accurate online presence gives search engines the impression that your site is trustworthy. It builds confidence among local searchers, too.
Along with all this citation building comes local visibility, helping local customers discover your website when they search online.
Additionally, when your website appears on authority sources like Yelp, for example, you gain trusted backlinks that can further boost your site in the SERPs.
Local citation building for SEO works similarly to building backlinks.
However, rather than finding online blogs or authority sites and trying to establish a backlink with them, you focus on adding links to local listing directories.
Like any other type of link-building exercise, you’d make a consistent effort to add your website link to listing directories and you’d also work on maintaining any directory listings. The effort you put into your link building for local SEO makes it easier for local searchers to find you and gives you authority in the “eyes” of the search engines.
As detailed earlier, you can use a mix of platforms, like social media, business directories, niche directories, and your local Chamber of Commerce to build local citations.
Looking for some local citation-building tools to make your job easier? Here are three local citation tools to bolster your local SEO.
BrightLocal is an all-in-one local software platform with a free citation builder.
You can submit listings to over 100 listing sites and on specialist sites. BrightLocal also allows you to clear up existing citations and take down duplicate listings.
Listing costs from $2 a site, and you can sign up for a free seven-day trial.
Whitespark is a local citation-finding tool. It lets you find new citation opportunities, track citations, and discover new citation sites.
You can also complete competitor citation analysis and create campaigns to track all your citations online.
A free trial gives you a taster of the software and provides data on one campaign and three daily searches. Paid subscriptions start at $33 monthly, billed annually.
Semrush’s citation builder has some awesome tools for local citation building. You can start with a free citation audit. Just run a scan and analyze the report to see where you are and where you need to improve.
The listing management tool enables you to find sites you haven’t signed up with and flags up any issues, like address errors.
You can also use the management tool to send your details to the top directories.
The local citation scan tool is free for up to five locations daily; paid subscriptions start at $20 monthly.
Using some best practices, you can get the most from your local citation building for SEO.
When you start your citation building, keep these tips in mind:
By implementing these tips, you’ll create a robust local citation profile that attracts nearby consumers.
What is local citation building?
Local citation building means creating profiles on third-party directories and websites. Creating a consistent, accurate profile across multiple platforms can enhance your business visibility and attract more local leads while building trust among searchers.
Why is citation building important for SEO?
SEO citation building gives you greater visibility on search engines. These citations build credibility with the search engines, improving your local rankings, and enhancing your SEO.
How does citation building impact a business’s online visibility and local search rankings?
The more mentions your site has online, the easier it is for searchers to find you. A business listing on several high-profile platforms makes you more likely to appear in local SERPs and drive more visitors to your website.
What is the difference between structured and unstructured citations in local SEO?
Unstructured citations refer to mentions in blog posts, online forums, and other mentions. However, the information is incomplete and doesn’t include your full details. For instance, an article on a local news site might reference your business name but won’t provide contact details or an exact location.
Structured citations are the type you’ll find in citation-building directories like Google Business Profile and Yelp. These standardized citations have a specific structure, making it easier for search engines to understand them and include NAP, maps, images, and details of special offers.
What are the primary sources or platforms for building citations for local businesses?
The most high-profile directories are Google Business Profile, Facebook Business Page, Yelp, and Bing Places for Business.
For local services, Angi is among the most popular, and Trip Advisor is a great option for businesses in the tourist or restaurant trade.
What are the best practices when building citations?
Fill out your local citations as fully as possible, and ensure your details are consistent across all directories. It’s a good idea to keep your details updated, too.
Add high-quality images to enhance your descriptions and optimize your content throughout with regular and long-tail keywords.
Also, don’t feel the need to list them in every directory. Citation building works best when you create a business profile on well-established, relevant niche sites.
What is the importance of NAP consistency (Name, Address, Phone number) in citation building?
Consistency builds trust with potential customers, and from search engines, consistent, accurate results can help your visibility, according to research.
BrightLocal SEO Ranking Factors Survey shows outdated and inaccurate citations can negatively affect your search visibility, and inconsistent NAP details can impact voice search visibility.
Citation building is one element of SEO you can use to get your website in front of nearby customers.
It’s a proven strategy that builds visibility, increases credibility, and enhances local SEO.
You could choose from many directories but don’t feel you must be on every site. After all, quality is always better than quality.
Select sites you know you can trust and choose niche directories your potential customers will most likely visit.
If you need assistance in putting a cohesive citation-building plan together, see my list of local SEO agencies.
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