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Arata is a plant-based brand that is dedicated to provide considerate, non-toxic, and cruelty-free personal care products. Their entire product line is devoid of chemicals, including face washes, body lotions, hair products and dental care items. They are created with organic ingredients such as aloe butter, carrot seed oil, and humble flax seed that are sourced from all around the world. Toxin-free treatment for all ages and genders is Arata’s mission. However, it goes beyond that. Arata is now the first personal care company in India to use up to 100% recycled plastic for packaging because to their commitment to sustainability. Consumer plastics that have been carefully sterilised and recycled are used to pack each and every product.