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There are a lot of things that are changing next year.
The good news is that next year hasn’t started yet. So, you have time to catch on to some of these trends before your competition.
Ideally, you would start leveraging some of them before the new year, so you can get a head start.
Here’s what we believe will come to fruition in 2024:.
Ideally, you should have both, but podcasting is a blue ocean.
There are 1 billion blogs. And there are 7.8 billion people in the world. That’s one blog for every 7.8 people. On the flip side, there are 4.2 million podcasts. That’s one podcast for every 1857 people.
Just look at the visual below. It’s a wide-open opportunity.
Ideally, you should have both a podcast and a blog.
Although Facebook, YouTube, and Instagram are the more popular social networks, they don’t provide the best return on ad spend.
Here are the social networks that provided the best return on ad spend in the last 30 days.
Here’s a chart that visualizes it.
Keep in mind that just because a social network provides a better return on ad spend, it doesn’t mean it can drive the volume you may want.
It’s a balancing act, and ideally, you should advertise on all profitable social networks.
What makes Jordan shoes special isn’t the quality of the shoes.
There are a lot of other high-quality shoes.
It’s the brand!
What made Kylie Cosmetics popular was the brand, not the quality of the product.
Technology has made it easier to copy the competition. But the one thing that can separate you is your brand.
Check out the percentage of SEO traffic that is brand-related based on revenue size.
You need to focus on building your brand.
Follow the rule of 7. When people interact with your brand seven times, they are more likely to evangelize and promote you.
The way you get someone to see your brand seven times is by being everywhere. Leverage all social channels, podcasting, blogging, and even your email list.
There are two things in this trend.
First off, it used to be that 2300-word articles were the ones ranking at the top of Google. Then it became a 1447-word article.
And now look at the average article length by industry.
The average user spends 95 minutes a day consuming short-form content. And the second thing is that human-written content will outperform AI-written content. 94.12% of the time, human-written content outranked AI-generated content.
Just leverage humans to create your content. If you decide to use AI, make sure humans modify the AI-written content.
The 94.12% stat is huge, especially because marketers are getting lazier and are relying on AI to do everything for them.
It’s not a bad thing; it’s just that the AI isn’t at the level where it needs to be for that to work, and I doubt it will happen in the next few years.
The big companies are already doing this.
Mid-size companies and startups will start.
Instead of just focusing on the US or the UK, you’ll have no choice but to expand globally. It’s where the money is.
Plus, it is less competitive in most regions outside of the US. Here’s our traffic by region.
When we first popped on the Inc. 5000 list, we were ranked number 21. Our international expansion paved the way for revenue growth.
We aren’t the only ones experiencing this… it’s why most Fortune 1000 companies have a global effort.
If you want to do well internationally, here’s a global SEO strategy for you:.
It works well; just look at my results.
And we’ve done it for customers as well. It’s how we drove CNN an extra billion pageviews in 12 months through SEO.
There are going to be a lot of changes in 2024, especially because of AI.
But if you want to focus on the ones that will produce the biggest results, focus on the ones above.
It should move the needle for you and drive more revenue.
hort-form video content is going to continue to dominate in 2024, with platforms like YouTube shorts and Instagram reels gaining popularity. With decreasing attention spans, the short-video format appeal is best suited for today’s audiences.
What are the biggest business trends in 2024?
Another key trend in 2024 will be the next evolution of sustainable technology. This includes clean technology, green technology, and climate technology.
It can be challenging to stay on top of the trends in the rapidly changing field of digital marketing. on order to optimize outcomes and maintain a competitive edge, marketers must be well-versed on the newest developments in digital marketing in today’s fast-paced business world.
These are a few of the most popular trends in digital marketing that can support business expansion.