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Boohoo, founded in 2006 by Mahmud Kamani and Carol Kane, is a UK-based online fashion company targeting at those aged 16 to 30. The company sells to over 100 countries and specialised in its own fashionable clothing line. boohoo is the global fast-fashion brand and affordable online shopping platform where you can find the latest in women’s fashion & men’s clothing, accessories, shoes, beauty and homeware at your fingertips. Online shopping just got a whole lot easier Shop everything from prom dresses and festival outfits to weekday tops and everyday shoes. Discover size inclusive clothing with hundreds of products in our maternity, plus size, tall, and petite ranges.

The items are created and sourced mostly in the United Kingdom before being supplied abroad. It is the most visible company to emerge from the Manchester supply scene.

Boohoo adds new dresses, tops, accessories and shoes to its website every single day.

To turn items around quickly, it uses what’s called a “test and repeat” model, where it produces small batches of lots of new styles – sometimes even just tens or hundreds of one item.

The company has the supply chains in place to then ramp up production of the best-selling pieces. About 40% of its clothing is produced in the UK.

Shopping Categories:

Womenswear; Menswear; Lingerie; Maternity; Plus Size; Tall; Petite; Accessories; Bags; Jewellery; Footwear

Payment Methods:

Debit card; Credit card; American Express; PayPal; Apple Pay; Gift card

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