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The company was founded in 1907 in Ostiglia by 18-year-old Arnoldo Mondadori who began his publishing career with the publication of the magazine Luce!. In 1912 he founded La Sociale and published the first book AiaMadama together with his close friend Tommaso Monicelli and the following year, La Lampada, a series of children’s books.
The publishing house kept working intensely even during the First World War, mainly on the publication of magazines for the troops on the front such as La Tradotta, which included contributions from famous illustrators and writers such as Soffici, De Chirico and Carrà.
