What is Viagogo?

Viagogo is one of the world’s largest secondary marketplaces for tickets to live sports, music, and entertainment events. Rather than being a primary box office, Viagogo operates as a secure global platform that connects ticket buyers with ticket sellers. From sold-out Taylor Swift concerts and UEFA Champions League matches to exclusive West End theatre performances, Viagogo gives fans access to global events that are impossible to find anywhere else.

Because Viagogo is a resale marketplace, it is important to understand that ticket prices are set by the sellers, not by Viagogo. This means that highly sought-after tickets may be listed significantly above their original face value, while tickets to lower-demand events can often be scored for well below face value!

The 100% Viagogo Guarantee

To protect buyers from fraud, Viagogo guarantees every single transaction. Once you purchase a ticket, Viagogo secures the payment and ensures the seller delivers the ticket in time for the event. If a problem arises, Viagogo will step in to provide comparable replacement tickets or offer a full refund.

Buying Hacks & Ticket Offers

Because prices are set dynamically by sellers based on supply and demand, traditional "coupon codes" are very rare on Viagogo. However, using the right strategies can save you hundreds of dollars on premium event tickets.

Strategy

The Last-Minute Drop

Sellers panic as the event date approaches. If an event isn't 100% sold out, waiting until 24 to 48 hours before the show starts is often the best way to score tickets at or below their original face value as sellers drastically drop their prices.

Tech Hack

Spotify App Integration

By downloading the free Viagogo App and syncing it with your Spotify account, the platform will automatically track your favorite artists and alert you immediately when they announce a tour in your local area, giving you first dibs on inventory.

Discovery

Browse by "Popular Categories"

Instead of searching for a specific sold-out artist, browse Viagogo's "Sports" or "Theater & Comedy" tabs in your city. Sellers often list tickets for local seasonal sports matches at massive discounts if they are season ticket holders who cannot attend a weekday game.

How Ticket Delivery Works

Because tickets are sourced from thousands of different sellers worldwide, delivery methods vary drastically depending on the specific event and venue rules. You will always see the specific delivery method listed before you complete your checkout.

The Three Main Delivery Types

Mobile Transfer: This is the most common modern method. The seller transfers the ticket directly to your smartphone (often via a secondary app like Ticketmaster or AXS). You will use a dynamic QR code on your phone screen to enter the venue.
Instant Download (E-Tickets): The seller uploads a PDF file to Viagogo. A few minutes after your purchase clears, you can log into your account and instantly print the ticket or save it to your phone.
Physical Paper Tickets: For events that still use hard stock tickets (or VIP wristbands), the seller will physically mail the tickets to your shipping address using secure, trackable couriers like FedEx or UPS.

Why hasn't my ticket arrived yet?

Do not panic if you don't receive your tickets immediately! Many primary ticketing agencies put "delivery delays" on major concerts to prevent scalping, meaning the seller themselves will not receive the digital QR code until 24-48 hours before the show. As long as you are protected by the Viagogo Guarantee, your ticket will arrive in time for the event.

The Strict Refund & Cancellation Policy

When you buy a ticket on the secondary market, the transaction is finalized immediately to protect both the buyer and the seller. Because of this, Viagogo's cancellation policies are incredibly strict.

All Sales Are Final

Once you click purchase, you cannot cancel your order, change the date, or request a refund simply because you can no longer attend the event. If your plans change, Viagogo’s official recommendation is to use their platform to resell the tickets to another fan to recoup your money.

What Happens if the Event is Cancelled?

If an event is officially and permanently cancelled (and not rescheduled), you are fully protected. Viagogo will automatically issue a full refund to your original payment method, or in some regions, they may offer a 120% platform credit for a future purchase. You do not need to contact the seller directly.

Note on Rescheduled Events: If an event is merely postponed to a new date, your tickets remain valid for the new date. Viagogo will not issue refunds for rescheduled events. If you cannot make the new date, you will need to resell the tickets.

Contact Us & Customer Support

Because live events are highly time-sensitive, Viagogo operates a global, multi-lingual customer support network that prioritizes buyers whose events are happening within the next 72 hours.

Support

The Help Centre

For security purposes, Viagogo hides their direct contact numbers until you log in. This ensures they can pull up your exact order details immediately.

Order Portal: Log into your account and click on your specific order to access the "Contact Us" live chat and phone numbers.
Emergency Support: If your event is within 48 hours and your ticket has an issue at the gate, Viagogo has a dedicated emergency hotline visible in the app.

Sellers

Event Organizers & Affiliates

If you are looking to partner with Viagogo on a corporate level, they offer dedicated support lines.

Open Distribution: Event organizers can utilize Viagogo’s global reach to sell primary inventory.
Affiliate Programme: Content creators can earn commissions by driving traffic to major sporting and concert events.

Frequently Asked Questions

We have compiled the most common questions regarding buying on Viagogo to ensure you get through the venue gates with zero stress.

Are tickets on Viagogo legitimate?

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Yes. Viagogo is a legitimate global marketplace. Sellers are strictly vetted, and they do not receive payment for the tickets until after you successfully attend the event. This massive disincentive prevents scammers from uploading fake tickets.

Why is my ticket printed with someone else's name?

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This is completely normal on the secondary market. The name printed on the PDF ticket is simply the original purchaser (the seller). Venue scanners only read the barcode/QR code to grant entry; they do not check IDs against the printed name unless explicitly stated as a "Lead Booker" event.

What are Viagogo's buying and selling fees?

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Viagogo charges dynamic fees to maintain their secure platform and guarantee. Buyers typically pay a booking fee and a delivery fee (which is shown on the final checkout page before payment). Sellers are also charged a percentage fee once the ticket successfully sells.

Can I buy tickets in a different currency?

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Yes! Because Viagogo is a global platform, you can use the drop-down menu at the top of the website to change the currency to USD, EUR, GBP, INR, and many others, allowing you to pay with your local credit card without massive foreign exchange fees.

What should I do if my ticket gets rejected at the gate?

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While extremely rare, if your ticket fails to scan at the venue, step out of line and immediately call the Viagogo emergency support number located in your order details. Under their Guarantee, they will attempt to immediately source a replacement ticket for you or initiate a full refund.

How do I sell a ticket on Viagogo?

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Selling is simple. Click the "Sell" button at the top of the homepage, search for your specific event, input your seat details (Section, Row, etc.), and set your price. You will only be asked to upload or transfer the tickets once they actually sell to a buyer.

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