What is Kay Beauty?

Launched by Bollywood icon Katrina Kaif in partnership with India's largest beauty retailer, Nykaa, Kay Beauty is a premium cosmetics brand built on the inclusive philosophy that "It's Kay to be You." The brand successfully bridges the gap between high glamour and skincare, ensuring that every product delivers high-performance aesthetic results without compromising the health of your skin barrier.

From their viral KohlStar 24 Hour Kajal and Hydrating Foundations to their Matte Drama Lipsticks, Kay Beauty has rapidly become a staple in makeup kits worldwide. Furthermore, the entire range is proudly 100% cruelty-free, paraben-free, and highly inclusive for a diverse range of skin tones.

The Power of "Kare" Ingredients

What truly separates Kay Beauty from the competition is their commitment to "Make-up that Kares." Every single product in their catalog is infused with skin-loving ingredients. For example, their liquid lipsticks contain Grape Seed Oil for intense moisture, and their foundations are packed with Mango Butter and Hyaluronic Acid to provide a plumping effect while you wear them.

Latest Offers & Mega Sales

Premium cosmetics shouldn't break the bank. By shopping directly through the official Kay Beauty website or authorized partners, you can unlock incredible promo codes and exclusive affiliate discounts.

Promo Code

Additional 12% OFF

Kay Beauty frequently runs high-value promotional codes on their official site. Currently, users can apply the code KAYPREMIERE at checkout to receive an additional 12% off their entire cart!

Community

Kay Affiliate Program

Are you a beauty enthusiast or an influencer? You can apply to join the Kay Affiliate Community directly through their website. Members earn commissions on sales and often receive early access and exclusive discounts on new drops.

Bundles

Shop By "Look" Kits

Instead of buying individual lipsticks and blushes at full price, navigate to their "Shop By Look" section. You can buy pre-curated bundles like the "Soft Glam" or "Wedding Ready" edits, which heavily drops the per-item cost.

Shipping & International Delivery Rules

Whether you are ordering from Mumbai, London, or New York, Kay Beauty has established a robust logistics network to ensure their premium cosmetics reach you safely.

Global Reach & Free Shipping Thresholds

Kay Beauty actively ships across India and globally to regions like the United Kingdom and the United States.

In India: Standard shipping is typically free on orders over ₹499. Orders below this threshold will incur a standard nominal delivery fee.
International Orders: Free shipping automatically applies once your cart reaches a specific regional threshold (e.g., $55 USD or the equivalent in GBP).

Taxes and Customs Included

When ordering internationally through their global checkout partners (like Distacart), taxes and import duties are calculated and included upfront at checkout. This guarantees there are no hidden charges or surprise customs fees when the courier arrives at your doorstep.

The Strict Return Policy (Hygiene & Damage)

Because cosmetics and liquid makeup are intimate personal care items, Kay Beauty operates a very strict return and exchange policy to ensure the health and safety of all their customers.

The "No Return for Shade Choice" Rule

Kay Beauty does not accept returns or exchanges simply because you chose the wrong shade, changed your mind, or didn't like the color of a lipstick once applied. Once the factory seal is broken or the product is used, it cannot be returned under any circumstances.

🚨 Damaged Goods & The Unboxing Video 🚨

If your foundation bottle arrives broken, an eyeliner is missing, or you received the incorrect item, you must contact customer service immediately upon delivery. To guarantee a smooth replacement or refund process, you should always record an uncut unboxing video when your package arrives as undeniable proof of transit damage.

Contact Us & Customer Support

If you have an issue with your order tracking, international shipping, or need assistance with a defective product, here is how you can easily reach the Kay Beauty team.

Support

Official Customer Care

For international orders, shipping inquiries, and return authorizations, the best way to get a written resolution is via email.

Email: internationalsupport@kaybeauty.com
Account Portal: You can also log into the "My Account" section on the website to click "Track Order" or "Return my order" natively.

Community

Social Media

To stay updated on Katrina Kaif's latest makeup tutorials, new shade launches, and flash sales, follow their highly active social media pages.

Instagram: @kaybykatrina
YouTube: Search "Kay Beauty" for official glam tutorials.

Frequently Asked Questions

We have compiled the most common questions regarding Kay Beauty to ensure your shopping experience is completely flawless.

Who owns Kay Beauty?

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Kay Beauty is India's first celebrity beauty brand, founded by Bollywood actress Katrina Kaif. It operates as a highly successful joint venture in partnership with Nykaa (Nykaa KK Beauty Pvt. Ltd).

Are Kay Beauty products cruelty-free and vegan?

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Yes! Every single product in the Kay Beauty lineup is 100% cruelty-free (never tested on animals) and entirely paraben-free. The vast majority of their catalog is also strictly vegan.

What does "Kare Ingredient" mean?

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It refers to the brand's commitment to infusing high-performance makeup with skin-loving ingredients. For instance, their lipsticks contain Grape Seed Oil and Red Raspberry to protect lips, while their foundations utilize Avocado and Mango Butter for deep hydration.

Does Kay Beauty ship outside of India?

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Yes, they offer robust international shipping! Through their official site and global distribution partners, you can have Kay Beauty delivered to the United Kingdom, the United States, and several other international regions.

Can I return a lipstick if the shade doesn't match?

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No. Due to strict hygiene and safety regulations regarding cosmetics, Kay Beauty does not accept returns or exchanges for opened or used products simply because the shade was not to your liking.

How long does international delivery take?

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While domestic Indian orders usually arrive within 3 to 5 days, international orders typically take 5 to 10 business days depending on the destination country, local courier speed, and customs clearance times.

Is Kay Beauty makeup good for sensitive skin?

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Yes. Because the brand integrates active skincare ingredients (like Chamomile and Hyaluronic Acid) and excludes harsh parabens, their products are dermatologically tested and highly suitable for sensitive skin.

Kay Beauty coupons Deals Latest Offers 2026